Want to get more website traffic free?
One thing you can do to increase traffic is to optimize your website for search engines. But to be effective, you’ll need to commit lots of time and effort to learning about SEO, and applying the best techniques.
You’ll also need to stay on top of changes and updates to the search engines as search continues to evolve.
That’s a lot to learn and manage, so most small churches simply don’t do it.
Another way to get more website traffic free is to produce useful content and regularly update it. Adding a church blog can be a tremendous help. But, again, maintaining a blog is big commitment.
There’s an easier way to produce useful content that makes visitors want to return again and again. And, this weekly update should take you less than 10 minutes to complete.
Try adding a “This Sunday” section to your Home page.
Get more website traffic free (before “This Sunday”)
Adding a “This Sunday” section to your website gives your visitors a sneak peek at what’s coming up during worship service this Sunday.
You have just two rules to remember: keep it brief and keep it fresh.
Keep it brief
You shouldn’t include every single thing that’s planned during your worship service.
A one- to three-sentence summary about who will be speaking and what they’ll be teaching is all you’ll need to keep visitors coming back each week.
If your church regularly welcomes guest speakers, “This Sunday” alerts your site visitors that the pastor won’t be in the pulpit (that’s an important piece of intel for first-time visitors who are expecting to hear the pastor teach when they visit).
Keep it fresh
Ideally, this section should be updated every Monday so that it’s fresh all week leading up to Sunday.
My church also encourages new visitors to explore more of the website by adding “sticky” features and hyper-linking key terms and phrases:
- Pastor/Elder name = linked to “Our Leaders” page using anchor tags
- Sermon Series title = linked to our “Sermon Library” page
- Scripture reference = interactive tooltip
Adding a “This Sunday” section on your Home page is a super simple way to build a loyal audience of recurring visitors who will return weekly to see what’s new.
If you add the section to your website (or use one already), leave me a link to it in the comments below!
Image Credit: Joan Campderrós-i-Canas | Flickr cc