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Web Content

How to Use Tooltips to Make Your Website “Sticky”

I just love sticky websites, don’t you?

Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website. –Wikipedia

Sticky websites make you want to keep going back again and again. The content holds your attention, so you’re less likely to bounce off the page seconds after arriving there.

For me, websites that save me time are sticky. When I visit a site that’s added thoughtful features to make my browsing more efficient, it makes me feel like the site owners considered me, and are truly interested in caring for me while I’m there.

This may sound a little counter-intuitive, but the more time a website saves me, the longer I tend to stay on the website.

My church definitely wants our website visitors to stick around. We want them to feel cared from the moment they arrive, and throughout their visit. And, we want them to come back often.

Creating sticky visits

I’m always on the lookout for tools or creative methods to help me add thoughtful little features to my church’s website. We especially want those new to our church to stick around, and enjoy a productive visit.

One way we accomplish that is by providing features that help visitors get the information they’re after, without them having to take extra steps to get it.

For example, take a look at our Core Values page. Notice how all of the Scripture references appear as “tooltips” when you hover your cursor over them?

Pretty neat, huh?

The little things make a BIG difference

It’s such a small detail. Maybe that’s why it’s so easy to overlook.

But, think about your own browsing experience on another church’s website. (Can’t ask you about your own website, because you may be a little biased.) 🙂

Did you check out their “About Us” section? I’ll bet it’s likely you’d need to have taken a Bible in hand to read a page or two in that section.

Did you? If you didn’t, why not?

Didn’t have a Bible nearby? Did you get discouraged because it looked so time-consuming, and you didn’t have the time?

Maybe you just plain didn’t feel like making the effort?

Do you think that church published that page because they wanted you to ignore it and bounce off the page?

Of course not!

We want people to stick around and consume the content on our web pages, don’t we?

So, make it easy for them to do what you want them to do.

Here’s how to use tooltips to make that happen.

How to use tooltips to captivate your visitors

There are lots of tooltip makers out there.

But, we use the Reftagger WordPress plugin from FaithLife (Logos Bible software) to add interactivity to Bible references throughout our website.

(I also use it here, on Church Website Ideas . . . check it out: John 3:16)

As you can see, Reftagger automatically tags the reference and instantly shows your readers the Bible verses when they hover over a Scripture reference.

A tooltip displays the verse’s text, so your readers can stick around. They won’t have to leave your site to look up the references (they won’t need their Bible to read your About Us page anymore!).

They’ll even be able to view the entire passage by clicking through the tooltip to an online Bible reader.

Using Reftagger’s online tools, you can customize the look and feel of the tooltips so that they match your website’s styles. You can choose a default Bible translation and online Bible reader.

And, talk about a sticky feature: if your visitors use Logos Bible Software, you can include a link that will allow them to open the Scripture passage directly in Logos (VERY cool if you want to, say, create interactive Bible studies on your church blog).

What a great way to encourage longer visits on your website: help your readers dig deeper into Scripture, find answers, and connect with the Word.

Don’t have WordPress? No problem. FaithLife also offer tutorials for installing Reftagger in Blogger, Drupal, and Joomla.

And, adding Reftagger to any website is as simple as adding a few lines of code to the footer of your template pages.

It’s your turn to tell us how to use tooltips

How can you use tooltips to make your church website content sticky, and easier to consume?

Share your ideas! Leave a comment below.

Categories
Perspectives

Creative Bible Verse: Proverbs 24:3

Proverbs is a wealth of wisdom, because of this, my wife and I love to read a chapter before bed. As creative people, God has given us a special kind of wisdom, we see His creation in a different way that others. We also take great joy in expressing that view of the world through our art, in the things we create.

By wisdom a house is built, and by understanding it is established – Proverbs 24:3

Wisdom is important, but as this verse says: “by understanding it is established.” It doesn’t say by our hard work it is established. It doesn’t say that by my own effort a house is established.

God is telling us we need to not only have wisdom, but we need to understand Him. We need to understand who He is, what He has called us to do, and to understand why we see the world in the way that we do.

Do you have an understanding of why you view the world in the way that you do?

Categories
Perspectives

Your Path, Your Passion, His Calling

Life can be crazy, it can be busy, it can be hard, but if you are following what God has called you to do, you will succeed.

Since moving to Cambodia to work with street kids, life has been difficult. I find myself questioning if we made the right choice. But I have to remind myself that God made a path for us to follow. As long as we follow His path, we will make it, and hopefully by His grace make a difference.

When I start to doubt God’s calling for us, I look to my favorite verse:

Trust in the LORD with all your heart,
and do not lean on your own understanding.
In all your ways acknowledge him,
and he will make straight your paths.
(Proverbs 3:5-6 ESV)

We need your prayers, and I want to pray for you. Let me know how I can pray for you.

And if you want to see what my wife and I are unto in Cambodia, check out our site at: goforlove.org.

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Perspectives

Creative Bible Verse: Amos 4:13

Creative Bible Verse is a feature that explores the bible and what the Word has to say about creativity and our relationship with God.

For behold, he who forms the mountains and creates the wind, and declares to man what is his thought, who makes the morning darkness, and treads on the heights of the earth— the Lord, the God of hosts, is his name! – Amos 4:13

The same God who forms the mountains and creates the wind gave us his Holy Spirit. That very spirit enables us to be creative, to form our own mountains and create our own wind, as an act of worship to God! It is my prayer for you today that you feel his creative spirit, in anything you do, He is there with you.

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Perspectives

Creative Bible Verse: Exodus 35: 31-33


Creative Bible Verse is a feature that explores the bible and what the Word has to say about creativity and our relationship with God.

and he has filled him with the Spirit of God, with skill, with intelligence, with knowledge, and with all craftsmanship, to devise artistic designs, to work in gold and silver and bronze, in cutting stones for setting, and in carving wood, for work in every skilled craft.
Exodus 35:31-33

When Israel was commissioned by God to construct the Tabernacle, God filled men with the Spirit of God. The Spirit enabled the Israelites with the wisdom and creative ability to create a wonderful creation for the Lord.

Verse 32 shows God’s great gift of artistic ability: “to devise artistic designs…” In the same way today, God has gifted us with artistic ability, wisdom, and craftsmanship to create things that will help glorify Him, and help his church.

I forget regularly that my passion for design is a God given gift. My pride gets in the way of giving all the credit to my maker, my father. I continually need to be reminded that my gifts are God given, not man made. They should be used for more than just making money, or my selfish desires. My gifts should be used to give glory to God, from whom all blessings flow.

I am praying for your gifts, your talents, and your ministry today. If you have a specific need, please let me pray for you. Post in the comments!

Categories
Perspectives

Creative Bible Verse: Genesis 4:21

Creative Bible Verse is a new feature that explores the bible and what the Word has to say about creativity and our relationship with God.

Adah bore Jabal; he was the father of those who dwell in tents and have livestock. His brother’s name was Jubal; he was the father of all those who play the lyre and pipe.
– Genesis 4:20-21

In Genesis 4:21 we see for the first time, music enter the world. This is the first human instance of creativity and art. God has blessed us to be a creative people, from the beginning of this world, God gave us talents to create.

Not only to create for ourselves, or clients, but for Him. As an act of worship we create things for Him. To praise an almighty God.

Have you used your talents as an act of worship to Him lately?