Talk to most church website compaines and they will tell you that your pastors should be blogging. That it will connect your congregation with your pastor, give them the inside view of what your pastor is thinking and feels about theology. Well, I am here to tell you that no one cares right now and you need to change the way you think about having your pastors blog.
Your blog is always, always, ALWAYS out dated.
This is probably the largest turn off for most potential readers of your blog. Most pastors I have seen, post one or two things, then forget that they even have a blog. This is not a good blogging strategy. Blogging and building a sense of community takes time. You need to focus on creating content on a regular basis, a few times a week is a good pace, it doesn’t need to be every day. Blogging is a big time commitment and pastors are busy people, so if they cannot commit to blogging regularly, then don’t have them attempt it!
Your pastor is easily offended.
Blog posts live forever. People can make comments and talk about blog posts. If your pastor can be easily offended by the criticism his/her blog generates, it might be a good idea to not have that pastor blog. Or at the very least, turn off the comments of the blog. But that is more like having a one sided conversation than a blog.
Your pastor can get angry.
Some pastors get offended, so skip that and go right to angry. Hey God gave us that ability, and it can be justified, but a blog is probably not the best place for your pastors anger. Nothing like having your angry comments live in Google’s archive forever for news reporters to reference when writing a story about your church.
But everyone is doing it.
Yeah, they are. That’s the problem. Churches and Pastors are not thinking about why should they blog. It takes time, persistence, knowledge, expertise, and a strategy to execute. If you can do these things, you should start to see more comments, more people visiting, and engaging your blog. If you can’t commit to these things, please do the internet a favor, don’t start a blog.