Offering the convenience of online giving is one practical way we can use our church website to care for God’s family (Galatians 6:10).
I began this series of posts by considering how some churches focus on the “convenience factor” when creating content for their donation pages. Churches misguide Christian donors when they prioritize hyping modern convenience in an effort to persuade and motivate online giving.
Making the most of every opportunity to foster maturity in the Christian life is God’s priority, and should be ours (Ephesians 4:11-13; Colossians 1:28-29). As our websites are meant to extend the influence and effectiveness of our church ministries online, it naturally follows that we should also make the most of every opportunity there too, right?
So how can we build donation pages that foster spiritual growth, and encourage Christians to excel in gracious giving (2 Corinthians 8:6-7)?
Making the pages of our church website spiritually profitable is just as easily done as said when we’re talking about, say, publishing sermon content online. But, what about church donation pages? What content can we add to make them spiritually profitable for the giver, while meeting their practical needs?
You’re adding a new service to your church website, so your team should start by making a plan. One simple and fun way to begin is by making a list of the most basic questions someone might have about using our online solution to give to our church. Once we have our list of questions in hand, it’s simply a matter of brainstorming ways we can respond to those questions. Then, create or assemble whatever content you’ve chosen to use.
How you structure and lay out your donation page(s) will depend on several factors, including what content your team chooses to publish. For this article, we’ll just be focusing on ideas for content.
Donation Page Content Ideas For Churches
Here are 14 ideas to help you and your team get your creative juices flowing. These are great examples of creative, engaging, and informative church donation page content that responds to a few of the most basic who-what-where-when-why-and-how questions our donors may have.
Question #1: WHY should I give? (4 Ideas)
First things first. Communicate the true priorities for gracious giving by adding content that encourages and teaches the biblical reasons for (and, results of) faithful, intentional giving from the heart.
Grace Church links relevant sermon content taught at their church. Linking to audio content would work well, too. NOTE: If you use a sermon snippet on the donation page, be sure to also provide a link to the entire message/series in your Sermon Library.
Celebration Church links video testimonies shared by members of their congregation.
Gateway Church added commentary containing links to relevant Scriptures on giving.
Cross Pointe Church links to quality discipleship resources produced by respected Bible teachers.
Question #2: WHO will benefit from my offering? (2 Ideas)
People don’t merely give to “organizations”. People give to people and support causes. Gracious givers are excited to know how God is using their giving to bless others.
Wausau Alliance Church lists and briefly describes the specific church Giving Funds donors can designate their offerings to.
LifeChurch.tv lists and briefly describes the local and global programs and causes their church supports financially.
Question #3: WHERE is the money going? (2 Ideas)
A little transparency goes a long way. Just as important as wanting to know who will benefit from their offerings, gracious givers want you to “show them the money”. They want to be assured that the church is faithfully stewarding the money entrusted to them.
Fellowship Bible Church offers a downloadable report of how the year’s funds were spent.
Elevation Church created a incredible media experience. Their “year in review” video, highlights the ways people benefited through ministries and programs funded by their donor’s gifts and offerings. A downloadable PDF of the annual report is also available.
Question #4: WHEN and HOW can I give? (3 Ideas)
Make it clear that online giving IS NOT replacing “in the pew” giving (unless it is…which I hope it’s not). And, remember, when it comes to tech savviness, people are at all levels. Make it super easy for inexperienced givers to use the service.
Willow Creek Community Church lists all of the options (times and locations) for giving to their church, including online. NOTE: Be sure to include all acceptable methods for giving money (e.g. cash, personal checks, debit cards, etc.), according to the giving options available.
Word of Life Fellowship Church provides clear, detailed, printable, step-by-step instructions for using their service.
Community Bible Church offers a link to less detailed, printable PDF instructions. Their service provides a wizard that walks users through the process step-by-step.
Question #5: WHAT other kinds of gifts can I give? (1 Idea)
Money isn’t the only acceptable form of donation. Some churches also accept gifts of real estate, stocks, and other assets. If your church accepts gifts other than money, be sure to communicate that on your donation page.
NorthRidge Church lists all of the non-cash ways to give, segmented by category.
Question #6: What if I’m new to giving? (1 Idea)
There are many creative ways churches can use their donation pages to teach and encourage those new to giving.
Horizons Church introduces new givers to the discipline of giving to God by encouraging them to participate in a short-term (90-day) giving challenge.
Question #7: What if I have more questions? (1 Idea)
Undoubtedly, people will have many more questions about using your donation page. Consider adding an FAQs section or page to address their questions and concerns, and to provide additional contact information, if available.
Eagle Brook Church added an FAQs page to respond to the questions most frequently asked.
Seen any great church donation page content?
Elevation’s media report made me want to pull out my wallet! What about you? Have you seen any great church donation pages in your travels? Post a link to the church’s donation page in the Comments below, so we can all be inspired!
In my next post, I want to take a look at options for online giving software and service providers.
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Image Credit: Dean Croshere | Flickr