Talk to most church website compaines and they will tell you that your pastors should be blogging. That it will connect your congregation with your pastor, give them the inside view of what your pastor is thinking and feels about theology. Well, I am here to tell you that no one cares right now and you need to change the way you think about having your pastors blog.
Your blog is always, always, ALWAYS out dated.
This is probably the largest turn off for most potential readers of your blog. Most pastors I have seen, post one or two things, then forget that they even have a blog. This is not a good blogging strategy. Blogging and building a sense of community takes time. You need to focus on creating content on a regular basis, a few times a week is a good pace, it doesn’t need to be every day. Blogging is a big time commitment and pastors are busy people, so if they cannot commit to blogging regularly, then don’t have them attempt it!